Glossary · Boat life & partners
Title sponsor
Also called: Partenaire-titre, sponsor-titre, sponsor, naming, partenaire principal, main sponsor
The company that gives its name to the boat or team.
In offshore racing, boats carry the name of their main partner: naming rights. When the partner changes, the boat changes name, which blurs its history. The directory separates the boat's identity from its successive names to follow the same boat from one sponsor to the next.