3 sources · updated 20 Oct 2026
Hublot was founded in 1980 in Geneva by Carlo Crocco, under the company MDM Genève. It stood out by combining gold with natural rubber.
In 2004 Jean-Claude Biver took over management, and the brand experimented with new materials such as carbon fibre and ceramics. LVMH bought the company in April 2008. Its headquarters moved to Nyon in 2009.
Ricardo Guadalupe became CEO in 2012. In 2022 the brand entered offshore racing by backing Swiss sailor Alan Roura, whose IMOCA was renamed Hublot.