V and B (Vins et Bières) was born when Jean-Pierre Derouet and Emmanuel Bouvet, who ran a wine bar and a beer shop in Le Mans, joined forces. The first store opened in 2001 in Château-Gontier, Mayenne, where the head office remains.
The brand grew through franchising and had 255 stores in France in 2022. It also launched an apprenticeship training centre and the V and B Fest' music festival in 2019.
In offshore racing, V and B backed Maxime Sorel from the 2014 Route du Rhum in Class40, then on another Class40 from 2015 to 2018, and on IMOCAs from 2019 to 2024. The partnership ended after the 2024-2025 Vendée Globe.
